Why choose advertising (Underwriting) with NCM?
What commercial broadcasters call “advertising,” we in public media refer to as “underwriting.” Underwriting announcements are factual and seek to inform listeners about a service rather than induce them to purchase a product. If you are trying to reach a local, regional, or national target audience, video is one of the most effective ways to advertise and because there is no commercial clutter, your message will always stand out. Did you know that the cost of underwriting can be deducted as a business marketing or promotional expense?
We keep it simple. All you need to do is choose a project you are wanting to underwrite and choose the amount. We take it from there. Download the Underwriter form to get started
Samples of Nevada County Media’s work can be found on our Nevada County Media Youtube Channel
NCM creates and places programs (videos) across multiple platforms, which include Cable, Facebook, Youtube and more. Spots created for underwriters are forever embedded into the video/s, regardless of where it plays. Here are a few stats.
- Nevada County currently has approx 11,000 cable subscribers, we operate 3 cable channels that reach from Auburn to Truckee
- NCM currently has 9 Youtube channels (slated to have 15)
- Our Youtube and Facebook numbers vary per video. From 24,000 to a few hundred.
- Our online channels contain 100’s of local videos and are seen both locally and worldwide
Bronze – $100
Listed in the credits
Silver – $500
Listed in the credits & a 5-second “thank you”
Silver – $1000
Listed in the credits, a 5-second “thank you” and a 30 Second Business PSA (written and created by our NCM team)
Listed in the credits, a 5-second “thank you”, a 30 Second Business PSA (written and created by our NCM team) and an in-depth “Business Highlight” story about the business or individual.
*All of the above (with the exception of the credit underwriting) are also used at our discretion to provide filler throughout our programming.
The following projects are all created and managed by Nevada County Media and are available for underwriting. This list may not reflect all of our projects in the works. Contact us today to speak with a representative to learn more 530.272-8862
Our Amazing Kids
This is a show where the kids teach the adults their talent. From art to gardening, from robotics to dinosaurs. This airs weekly on Saturday mornings. Your underwriting is applied to 4 episodes in this on-going series.
Are You Prepared?
This series is a set of in-depth interviews created to inform the community. Topics that range from fire to flood, from hunger to homesteading. and a ton in-between. This series airs weekly on Mondays. Your underwriting is applied to 4 episodes in this on-going series.
This “Live” show highlights local musicians. They sit down with fellow musician Gary Logan and talk about a variety of things, as well as play several songs. The show is done live one Tuesday of the month but repeats the other Tuesday nights of the month. Your underwriting is applied to 4 episodes in this on-going series.
Healthy, Wealthy & Wise
This is our local take on Ted Talks with an inspirational focus. This show airs weekly on Thursday Nights and is gaining quite the following. Your underwriting is applied to 4 episodes in this on-going series.
Our stories are in-depth stories about the people of our community. From music to community activists, from artists to leaders and more. This series runs Wednesdays. Your underwriting is applied to 4 episodes in this on-going series.
Nevada County Now (In pre-production)
Nevada County now is a magazine style show that takes us on the journey of discovering Nevada County. Our hosts speak on a broad range of topics. From healthcare to carnivals, from water to technology. This show airs twice a day Monday thru Friday. Your underwriting is applied to 4 episodes in this on-going series.
Did You Know? (In pre-production)
This is a 16 team, single elimination trivia show. This will air once a week. Your underwriting is applied to 4 episodes in this on-going series.
This project is NOT our traditional underwriting project. Contact us direct if this sounds like one you would like to be a part of.
Technically improbable is a three-part documentary series (think three movies). This three-part documentary attempts to answer the question of how high technology happened in and around Grass Valley, California, as well as explore its impacts on the world. The series is currently in production and the first film is scheduled for release in late 2019. These are slated to be released wide (Netflix, Amazon, etc).
Check out the website to learn more – https://technicallyimprobable.com/